[Q&A] How do I use negative keywords effectively?

Question

How do I use negative keywords effectively?

Answer

Negative keywords prevent irrelevant searches. Example: if premium products, add ‘cheap’, ‘free’, ‘DIY’. Review search terms weekly, add 5-10 negatives.

Discussion

Share your experience or additional tips in the comments below!


Last updated: 2026-01-12

Great question! Based on my experience, focusing on your audience targeting first before worrying about bid strategies. This has helped me improve my landing page experience score by 30%+.

Perfect explanation! I would add that using IF functions in ad copy for personalization can make a huge difference. Highly recommended testing this.

This aligns with what I’ve found in my campaigns. One more thing - integrating CRM data for better targeting will give you even better results.

Great breakdown! This community is so helpful.

Couldn’t agree more. This is the right approach.

Great to see this discussed - it comes up often. Appreciate the detailed breakdown.