[Q&A] How do I pause low-performing keywords?

Question

How do I pause low-performing keywords?

Answer

Get keywords with CTR below threshold, use .pause(). Add scheduling to run daily.

Discussion

Share your experience or additional tips in the comments below!


Last updated: 2026-01-12

Excellent breakdown. The key insight here is matching search intent with landing page content, which often gets overlooked. Great for improving campaign scalability.

Perfect explanation! I would add that adding countdown timers in promotions can make a huge difference. Highly recommended testing this.

I tested this approach last quarter and the results were impressive.