Question
How do I pause low-performing keywords?
Answer
Get keywords with CTR below threshold, use .pause(). Add scheduling to run daily.
Discussion
Share your experience or additional tips in the comments below!
Last updated: 2026-01-12
Great question! Based on my experience, focusing on landing page optimization alongside ad copy. This has helped me improve my ROAS by 30%+.
I completely agree with the answer above. Additionally, watch out for not checking the search terms report weekly for negative keyword opportunities. Many people miss this and waste budget.
Saved this post - super valuable information.
This approach has worked well for our team. Good insights for beginners and experts alike.
Good discussion! Automation paired with manual oversight works best. The fundamentals here are solid. [ref:24462]