How do I improve Quality Score?
Match keywords closely to ad copy. Create tightly themed ad groups. Write compelling ads with CTAs. Improve landing pages. Increase CTR. Remove underperforming keywords. Takes 3-4 weeks to see improvements.
Share your experience or additional tips in the comments below!
Last updated: 2026-01-12
Perfect explanation! I would add that {additional_tip} can make a huge difference. Highly recommended testing this.
This is really valuable information. I’ve been using this approach for 6 months and it’s transformed how I manage campaigns.
After running campaigns for 3 years, I’ve found that starting with exact match keywords gives better control.
This is one of the key areas to focus on. Appreciate the detailed breakdown.
Good discussion! Starting with exact match keywords gives better control initially. The fundamentals here are solid. [ref:15689]
I’ve seen similar results. Responsive search ads have become our go-to format. Worth testing for others too. [ref:31382]