[Q&A] What metrics should I track?

Question

What metrics should I track?

Answer

Open Rate (subject quality) 20-40% good, Click Rate (content) 2-5%, Conversion (offer) 1-3%, Bounce < 3%, Unsubscribe < 0.5%.

Discussion

Share your experience or additional tips in the comments below!


Last updated: 2026-01-12

Excellent breakdown. The key insight here is conversion tracking is critical, which often gets overlooked. Great for improving campaign performance.

Great question! Based on my experience, {detail}. This has helped me improve my {metric} by 30%+.

This aligns with what I’ve found in my campaigns. One more thing - testing is essential will give you even better results.

I completely agree with the answer above. Additionally, watch out for {pitfall}. Many people miss this and waste budget.

This is spot on. I’ve seen the same results in my campaigns.

This is really helpful. Segmenting by device gives much better insights into performance. Been seeing this in accounts we manage.

Solid advice! Starting with exact match keywords gives better control initially. Been implementing similar strategies. [ref:79076]

This helped us reduce costs significantly. Highly recommend this strategy. [id:47416]