[Q&A] What is a bid strategy and how do I choose one?

Question

What is a bid strategy and how do I choose one?

Answer

Bid strategies: manual CPC (you set), Target CPA (optimize for cost), Target ROAS (optimize for revenue), Maximize Clicks, Maximize Conversions. Choose based on goals.

Discussion

Share your experience or additional tips in the comments below!


Last updated: 2026-01-12

This aligns with what I’ve found in my campaigns. One more thing - {extra_insight} will give you even better results.

I completely agree with the answer above. Additionally, watch out for {pitfall}. Many people miss this and waste budget.