[Q&A] What is a bid strategy and how do I choose one?

Google Ads Fundamentals
1

Question

What is a bid strategy and how do I choose one?

Answer

Bid strategies: manual CPC (you set), Target CPA (optimize for cost), Target ROAS (optimize for revenue), Maximize Clicks, Maximize Conversions. Choose based on goals.

Discussion

Share your experience or additional tips in the comments below!

Last updated: 2026-01-12

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Perfect explanation! I would add that {additional_tip} can make a huge difference. Highly recommended testing this.

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After running campaigns for 2 years, I’ve found that responsive search ads outperform expanded text ads now.