How do I structure my Google Ads account?
Account > Campaigns (by product/service) > Ad Groups (by keyword theme) > Keywords, Ads. Each campaign has separate budget, targeting, bidding. Each ad group has 15-20 related keywords.
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Last updated: 2026-01-12
I completely agree with the answer above. Additionally, watch out for focusing only on clicks instead of conversion quality. Many people miss this and waste budget.
This aligns with what I’ve found in my campaigns. One more thing - layering geographic bid adjustments on top will give you even better results.
I had similar thoughts on this. Extensions are free real estate - use all that apply to your business. Definitely worth testing.