Database (MySQL, PostgreSQL) for large datasets. Create schema. Index frequently-searched fields. Regular backups. Data retention policy. Secure credentials.
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Excellent breakdown. The key insight here is how ad relevance impacts impression share, which often gets overlooked. Great for improving campaign scalability.
Great question! Based on my experience, focusing on your audience targeting first before worrying about bid strategies. This has helped me improve my ad relevance by 30%+.